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Betsy A. Palay, BFA, MS

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Professional Experience

Expert in translating complex science concepts into accessible visual communications for audiences ranging from researchers and clinicians to investors and patients.
Creative director of diverse projects requiring interdisciplinary coordination of scientists, entrepreneurs, graphic designers, medical illustrators, writers, and other specialists.
Consultant to more than 100 life sciences companies and organizations, helping to raise over $575M through IPO's alone.
President of the Association of Medical Illustrators, 2009-2010, an international organization of over 800 members. Led initiatives in strategic planning, global outreach, member expansion, and broadening the scope of the profession to leverage opportunities in new media and imaging technologies.
Business owner with well-developed skills in leadership, presentation, project management, and teamwork.
Teacher at the graduate level in both science and visual communications.
Presenter to a variety of audiences on topics in biomedical visualization.

Founder, President, and Creative Director of Artemis Creative, Inc.
Built a business to provide life sciences companies and organizations expertise in communicating complex science concepts through the innovative use of visual media. Specialized in investor, corporate, and marketing communications, and clinical and patient education. Staff of ten included medical illustrators and graphic designers.

Partner, Palay/Beaubois
Designed and produced a broad range of visual media for life sciences and healthcare companies, medical publishing, health advocacy, clinical education, and litigation involving personal injury, product liability, or medical malpractice.

Visual Information Specialist, NASA’s Ames Research Center, Life Sciences Division
Responsible for design and production of all visual communications for the life sciences research division, including exhibits, films, presentations, and publication support for projects such as the Viking Mission to Mars, the Search for Extraterrestrial Intelligence, and the first studies on the effects of space travel on female astronauts.

Medical Illustrator, Department of Anatomy, Harvard Medical School
Created three-dimensional models of neuroanatomy and illustrations for publication.

Teaching Experience

 

University of California, San Francisco
Instructor, Graduate Program in Medical and Biological Illustration
Developed and taught courses in visual communication and business practices to masters program students.

University of Michigan Medical Center
Teaching Fellow, Department of Anatomy
Instructed allied health students (nursing, pharmacy, dental hygiene, physical education) in laboratory dissection of human anatomy. Redesigned visual content of course workbook.

Education

 

Master of Science in Medical and Biological Illustration
University of Michigan

Bachelor of Fine Arts, Magna Cum Laude
University of Michigan

Awards, Recognition and Publications (individual and as creative director)

 

Over 120 professional awards including:

6 Gold Awards, Medical Marketing Association

6 Gold Awards, International ARC and Astrid Awards

Grand Award, International Astrid Awards

Gold Award, Health Sciences Communications Association Media Festival

4 First Place Awards, Association of Medical Illustrators

23 Awards of Excellence, Rx Club

19 American Graphic Design Awards

6 Awards of Excellence, American Corporate Identity

Work has been selected for exhibit/publication in:

The Best in Medical Advertising and Graphics, Rockport Publishers

The Art of Medicine, PRINT magazine

The Art of Medicine, Museum of American Illustration, NY Society of Illustrators

Medical Illustration: Brodel to the Present, Lisbon, Portugal

Year of Chemistry exhibit, UNESCO and Hungarian Academy of Science, Budapest, Hungary

Communication Arts magazine and Communication Arts Design Annual

San Francisco Society of Illustrators Annual Show

Molecular Graphic Arts Shows

Women in Design International Compendium, National Endowment for the Arts

Work has appeared in academic journals and consumer magazines including:

Allergy & Asthma, Cardio, Contemporary OB/GYN, Contemporary Oncology, Contemporary Urology, Forbes, Geriatrics, Journal of Neurocytology, Kidney Health, Modern Medicine, Nature Biotechnology, Nursing, Outdoor Life, Patient Care, Psychopharmacology, RN, Stanford Nurse, Working Mother

Work has appeared in books including:

Biology: The Unity and Diversity of Life; Cerebellar Dentate Nucleus; Education in Sexuality; The Fine Structure of the Nervous System; Glencoe Health; HBJ Health; Local Diagnosis in Neurological Disease; Mastery of Surgery; The Nurse, Pharmacology, and Drug Therapy; P.A.T.H. Positive Attitudes Toward Health; Principles of Dermatology and Topical Steroid Therapy

Professional Certification and Affiliations

 

Certified Medical Illustrator

Past President, Association of Medical Illustrators

Fellow and past member of Board of Governors, Association of Medical Illustrators


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